Dental Partnerships Romanian Style:
In Romania dentists finish their training with one goal in their mind and that is to open their own dental clinic. This was ok in the past but today this is not the way forward for most dentists.
When you start a clinic on your own you have to do everything!!
You have to do EVERYTHING!!
With this burden on your back you will achieve some success but not your true potential as a dentist or a businessperson. There will be the lucky few who have tremendous success but this will not happen for the majority. I am lucky in the fact that my partner is a hugely supportive person and a positive contributor to my business success in all areas of my practice, from marketing to finding new dental products for me to striking deals with international suppliers and introducing never before seen products and services here in Romania.
So how do we develop in Romania the future of dental practices?
Cost savings
The most tangible benefit of partnered dental practices is cost savings realized through group buying/negotiating power.
"We are an advocate for the dentist. We have a department that evaluates products to see what works best for the needs of the dental office and then, when we choose one, for example, a teeth whitening product, we get a deal. We know what works and we get the best pricing on a product. It can be as simple as negotiating volume pricing for dental supplies or testing and sourcing various dental laboratories," Dr Luana O'Connor, Clinical Director of HappyDental Group. "Our goal is to achieve cost saving for the dentist and the patient.
Centralising
Another way this structure can help cut down costs is by centralizing marketing work such as Social Media, Patient Programmes and National Advertising Campaigns. HappyDental Group for example, is offering a partner opportunity created around the idea that dentists should be dentists, focused on matching the HappyDental Group success', with highly skilled, carefully selected dental practitioners in Romania.
HappyDental Groups marketing strategy is geared around the dentists needs and wants with the only goal being creating new patients for them and creating loyalty from thos patients for that HappyDental Group Partner.
Benefits
Key issues for dentists is giving up their independence or the fear of corporate mandates telling them what to do and how to do it.
HappyDental Group has developed a partnership programme for independent dentists to benefit from the HappyDental Branding but not be an employee of HappyDental Group.
By partnering with the HappyDental Group you will have access to:
Centralised Buying Opportunities
New Dental Products
HappyDental Plan
Online Marketing Strategies
Is this the year to go corporate?
So are the economic factors at play in 2010 enough of a motivation to reconsider a dental partnership option? Not surprisingly, most of the independent dentists in question think, "Yes!" but with different reasons.
HappyDental Group is developing this programme to help dentists achieve their ultimate potential and benefit the patients of all its partners.
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